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Business English (Career Paths) Student's Book
Career Paths: Business English is a new educational resource for business professionals who want to improve their English communication skills in a work environment.
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purple cow
In a world full of ordinary products and services, the key to success is being remarkable. A Purple Cow stands out from the crowd, just like a literal purple cow would grab attention among black-and-white cows.
Downloadthe 22 immutable laws of marketing
"The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout — a classic in the marketing world. The book outlines 22 fundamental principles that successful marketers should follow to dominate their market.
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oversubscribed
Oversubscribed by Daniel Priestley is a fantastic guide to creating businesses that are so in-demand, they sell out (i.e., oversubscribe) even before the launch.
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blue ocean strategy
Instead of competing in crowded markets (red oceans) where everyone fights over existing demand, create blue oceans—new, uncontested markets that make the competition irrelevant.
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The Brothers Karamazov
This novel, Dostoevsky’s final and arguably greatest work, is a profound exploration of faith, doubt, morality, free will, and family. It tells the story of the Karamazov family—particularly the three brothers—and the murder of their father, Fyodor Pavlovich Karamazov.
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This Is Marketing
This Is Marketing – Seth Godin A modern classic on building trust and creating meaningful connections with your audience.
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The 1-Page Marketing Plan
The 1-Page Marketing Plan – Allan Dib A practical guide to crafting a concise and effective marketing strategy.
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$100M Offers
$100M Offers – Alex Hormozi Focuses on creating irresistible offers that customers can't refuse.
DownloadBuilding a StoryBrand
Building a StoryBrand – Donald Miller Teaches how to clarify your message so customers will listen.
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Breakthrough Advertising
Breakthrough Advertising – Eugene Schwartz A deep dive into the psychology of consumer behavior and advertising.
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Right Kind of Wrong
URight Kind of Wrong – Amy Edmondson Winner of the Financial Times Business Book of the Year 2023, exploring how to embrace failure for innovation.
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The Lean Startup
The Lean Startup – Eric Ries Introduces a methodology for developing businesses and products.
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Good to Great
Good to Great – Jim Collins Analyzes how companies transition from good to outstanding.
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The Hard Thing About Hard Things
The Hard Thing About Hard Things – Ben Horowitz Provides essential advice on building and running a startup.
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Built to Sell
Built to Sell – John Warrillow Teaches how to create a business that can thrive without you.
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Deep Work
Deep Work – Cal Newport Focuses on the benefits of deep, focused work in a distracted world.
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Buy Back Your Time
Buy Back Your Time – Dan Martell Strategies to reclaim your time and scale your business efficiently.
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The One Thing
The One Thing – Gary Keller & Jay Papasan Emphasizes focusing on the one task that will make everything else easier.
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Atomic Habits
Atomic Habits – James Clear Offers a proven framework for building good habits and breaking bad ones.
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Market Wizards
Market Wizards – Jack D. Schwager Interviews with top traders sharing their strategies and experiences.
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The Intelligent Investor
The Intelligent Investor – Benjamin Graham A fundamental book on value investing principles.
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Technical Analysis of the Financial Markets
Technical Analysis of the Financial Markets – John J. Murphy Comprehensive guide on technical analysis tools and techniques.
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Trade Your Way to Financial Freedom
Trade Your Way to Financial Freedom – Van K. Tharp Focuses on developing a trading system tailored to individual goals.
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A Random Walk Down Wall Street
A Random Walk Down Wall Street – Burton G. Malkiel Explores various investment strategies and their effectiveness
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E-commerce Evolved
E-commerce Evolved – Tanner Larsson A step-by-step guide to building a successful e-commerce business.
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Contagious: Why Things Catch On
Contagious – Jonah Berger Explains why things catch on and how to make your product go viral.
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Invisible Selling Machine
Invisible Selling Machine – Ryan Deiss Automate your marketing to increase sales and customer engagement.
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Zero to One
Zero to One – Peter Thiel Offers insights on building companies that create new things.
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